In order to increase turnover, it’s vital that companies listen to feedback from clients and customers. By monitoring customer comments and sales trends, businesses can identify what’s working and what may be problem areas.
Frequent customer queries or complaints regarding the same matter, for example, may point to a problem with a product or service you’re delivering. Once this has been identified, the company can take steps to rectify the issue and increase customer satisfaction in the process.
This process applies to positive customer comments and sales trends as well. By analysing sales trends and customer contact, businesses can capitalise on the products and services which are their biggest sellers and monetise them further.
How can customer service increase turnover?
Collating data from customers and clients enables your business to access the data it needs. It’s this data which will enable you to make future business decisions and, ultimately, lead you to a bigger share of the market.
Due to this, it’s essential that the data you collect is accurate. By using a contact centre to deliver your customer care, you can be sure that all calls are reported correctly and that the relevant details are added to your customer relationship management (CRM) software.
With your business success depending on the accuracy of customer data and feedback, using an external contact centre enables you to gather the information you need. In addition to this, you can be sure that the data produced by outsourced customer service agents is unbiased and completely transparent.
Remember – all calls count
If you’re currently handling your customer service in-house, you may only be available to speak to customers and clients within business hours. This means that the data you’re collecting doesn’t present a true picture of customer satisfaction.
Extending your customer care hours to 24 hours a day, 7 days a week via a contact centre ensures that customers can contact you at any time. As a result, your call data will provide a true insight into client and customer feedback, and you’ll be able to deliver a higher level of customer care in the process.
To find out how outsourced customer service could help your business, contact us today.